How Online Business Directories Benefit Businesses

There are many advantages related to listing your business in an online directory. The more online business directories you can use to list your business the more advantages you will get. See how online business directory benefit businesses:

The more online business directories you can use to list your business the more advantages you will get. See how online business directory benefit businesses:Exposure

Exposure is crucial for all business advertising procedures. All things considered, the more people are exposed to your business the more people are probably going to use your business’ services. On the off chance that online guests aren’t ready to see your site or even realize that it exists, at that point they most likely wouldn’t buy your product or services. Posting your business’ website in online business Directories ensure your site is being exposed. A huge number of people use online business directories consistently to find things they have interest in. These are individuals who are effectively searching for websites that are directly related with your product or services. They are as of now looking – you should simply make it simple for them to discover you. Online business directories will open your business to more online guests, which could likewise  increase traffic sales to your site.

Increased Traffic

There are a few ways that online business directories can enable you to increase the measure of traffic your site gets. Firstly, the more exposure your site has the more individuals are probably going to visit it. Be that as it may, online business directories offer something other than presentation from potential viewers. They likewise offer exposure to the different search engine crawlers like Google and even YouTube. This builds the odds that your site will show up on significant internet searcher engine result pages, or SERPs, which will enable more individuals to see the site when they search on regular basis. Both search engine optimization and exposure to more individuals who are scanning for your site could bring about an increase in traffic to your business site.

Cheap Advertising

As a business owner you as of now comprehend the significance of advertising. You realize that it encourages clients to discover your business and perceive your name and brand. You most likely have little room in your financial plan for more publicizing right this moment. That is one of the real advantages of posting your business’ site in an online directory. Online business directories are cheap to join and they offer a considerable measure of exposure for the price. Some online business directories will enable you to list your business for free, while others will charge a negligible amount. In any case, you are getting a great exposure for far less cash than you would spend on a TV or radio advertisement.

Professional Appearance

You need everything about your business to look proficient from your customers view. A professional appearance improves your status and makes clients more prone to patronize your business. Online business directories help you to look just like a professional business. At the point when an online consumer sees your professional reference in an online directory, they will view your business as an authority regarding the subject and an expert place to do business. Unlike an inquiry that is performed on a search engine like Google, where there is little distinction between the legitimate sites and the illegitimate ones, business directory websites are mostly genuine. Online shoppers will be inclined to trust what they see on online business directories.

SEO Benefits

Online business directories offer search engine optimization as well. Initially, an inbound link is being offered by these directories. At the point when an online guest comes across such link in an online directory, they can then tap on it and be immediately re-directed to your site. This is an extraordinary approach to increase traffic. It is an awesome approach to enhance your status in the eye of engine crawlers as well. The more backlinks that a search engine crawler can locate, the more your site will be ranked. This is especially valid for definitive online business directories. As you as well know, when you are ranked higher on search engine, more people will visit your website.

Increased Revenue

At the point when more individuals can discover your site it expands the odds that they will find and visit your site. At the point when individuals visit your site they will buy your good or services. This implies online business directories can enable you to build your income stream. Online business directories are useful for your main concern.

Increased Brand Recognition and Customer Interaction

When an online viewer finds your site though an online business directory, they will remember the name of your business and interact with it. The directory can also enable your business to emerge unique to clients as well. However, listing your small business in an online business directory will help you to make a more comprehensive and effective online presence.

Listing your small business’s website with a few online business directories will enable more individuals to discover your site, regardless of whether they are particularly searching for it or on the off chance that they are simply browsing. In addition, online business directories will give major SEO benefits, which will help search engine discover your webpage. Increased exposure and higher rankings on search engine will bring about more traffic to your site, which will bring about higher income. There are a wide range of sorts of online business directories, from extensive worldwide directories to small, niche and location particular ones.

Why You Should List Your Small Business in an Online Directory

Aside from the idea that online business directories will build the level of exposure your site gets and help with your SEO ranking, they are additionally an effective approach to directly target potential customers. Online business directories make it simple for online customers to discover something they need. As indicated by an investigation performed by Burke, 8 out of 10 individuals will use an online directory to search for companies or products they need. A similar report also suggested that 8 out of 10 individuals who use these directories to find a business do so  with the aim of buying a product or service from them. This is an extremely viable type of targeted advertising. The customer as of now needs or wants your product or service and you can directly target them by posting your site in an online business directory.

Another motivation behind why you ought to consider posting your business has to do with your return on investment, or ROI. Since the potential advantages of getting increased site traffic are incredible compared with the amount you will spend to list your site in an online directory, you can see a great profit for your investment. You likewise need to keep your brand and your company name in the psyches of customers consistently, which is something an online directory can help with.

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Create Facebook Page For Business – should you care?

Should you create Facebook page for business? With all the hype you would think that every small business is already on Facebook, right?

Well, the facts are that fewer than 20% of small businesses are using Social Media as a marketing tool. Most small business owners ask why they should bother. They see it as just another set of multiple tasks that will take hours of their time.

create facebook page for business

Why should you bother? Here are some advantages of using Facebook as a marketing tool:

  1. You attract more traffic to your website – when you send links through to your website, your fans see it and click on it. They can then use the “like” feature if they find what you wrote beneficial. Their friends see the like, they click on the link. Your article just went “viral” and you get more traffic.
  2. Excellent income potential – when you advertise on Facebook, you can target your customers and their demographics for a low cost. This will give you more sales.
  3. Search Engine Optimization – Increased traffic and more links will enhance your search engine optimization, which will give you a higher rank in the search engines.
  4. Customer loyalty – Because you are engaging more with your customers, they will become more loyal to you.
  5. You learn more about your customers and get to know them well – Facebook gives detailed analytics. Combine that with quizzes and polls and you will get to know your customer very well. This will help you target your customer with more precision.

There are two things that drive your business on Facebook:

Online Sales

Through Facebook ads you can drive even more traffic to your website. You can set your Facebook Fan page up as a store, and people can click through to your website. If you are a service business, you can still make sales from your Facebook fan page by interacting with your prospects.

Attracting Likes

create facebook page for business “Likes” are what Facebook is all about. That should be your first priority; to get as many “Likes” as you can. The reason is that your prospects and customers will get to know you. People love doing business with people they like and trust.

Facebook is one of the most popular social media sites. It takes the place of email in helping people keep in contact with each other all over the globe. If you have a Facebook fan page, you will be able to engage with your customers and prospects and all their friends.

The great thing about Facebook is that you can be a small business, even a home business with one employee: you. And you have all the same benefits as a big business. All you need is passion for your business and the drive to succeed.

Create Facebook page for business and place link on PurpleBiz

You can join PurpleBiz, and post a link to your Facebook Fanpage as well as your website. You will get more exposure that way, and more people will find you and like you.

Also, don’t forget to like our PurpleBiz and Aranet Fanpages. This way, you will see our news.

This article was written by Hannah Kramer of Attraction Marketing.

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And One Local and International Business Directory to Beat Them All

Here are 20 online local business directories that are the best places for startup and small businesses to add their listings. When you add your business make sure that all the details are correct and exactly the same.  This is your online identity; which Google uses to make sure you are legitimate. If even a comma is out of place, Google’s robots will reject your listing. Correct listings will help you get found in the Search Engines. This is why you need to make sure your business details are updated regularly, and you also need to claim the listing as yours.

Local Business Directories More is definitely better to list your business on. The more business directories you have your business listed on, the better it will rank in the search engines. If your SEO ranking is higher, you have a better chance of getting found by your customers.

There are so many places that you can list your business on, how do you know which to choose?

The top performers may be a good place to start. Make sure you provide the following information:

  • Your Business name
  • Address
  • Phone number
  • Website address
  • Business category

The information should be identical and accurate on each listing. You want to improve your SEO, but you also don’t want to confuse your prospects that are searching for you. Statistics show that 50% of mobile search users visit a store within a day of searching for it, and inaccurate information could lead your prospect somewhere else.

Local Business DirectoryHere’s the list.

  1. Google
  2. Bing
  3. Yahoo!
  4. Yelp
  5. MerchantCircle
  6. YellowPages
  7. WhitePages
  8. SuperPages
  9. YellowBook
  10. Manta
  11. CitySearch
  12. MapQuest
  13. Local.com
  14. Foursquare
  15. Angie’s List
  16. Kudzu
  17. Express Update
  18. Biznik
  19. CitySlick
  20. AmericanTowns

And then there is PurpleBiz; a local AND international directory that is a whole advertising platform as well. Create your listing on the PurpleBiz Directory today.

The easiest and fastest way to get started with marketing your business online is by listing it in online directories.

This article was written by Hannah Kramer from Attraction Marketing.

It is indeed exciting to own your own business but it can also be overwhelming at times. You certainly have a lot on your plate so you need marketing that is effective and proven to work so that you don’t waste time and money. This is why you need to be listed in business directories as part of your marketing.

Why do business directories work so well for small businesses?

According to a recent study,[i] 8 out of 10 people will use a directory when they are looking for a business. And of those directory searches, eighty-six percent will end in a sale. This means that adding your listing to a Business Directory has a higher chance of getting results, as the person looking for your products or services has a great need for them.

Business Directory listings also help with getting found in the search engines. As these directories are highly optimized for the Search Engines, you have a greater chance of being seen. It is very important to have your business listed in business directories and be consistent with your business details.

Are business directories profitable for small businesses?

If you maintain your listings and update them regularly, you can expect a great return on your investment. Keeping your content fresh helps your listing show that your business is active. Research has shown that nowadays 97% of your prospects look at an average of 8 different sources, before they make the decision to buy.

As a marketer I can tell you that if you want to make a sale, you need to remain in his mind so that when he is ready to buy, he will think of you first, before your competition. Therefore, if you are listed in many directories, your business name will come up often, which will increase the likelihood of your prospects finding you before your competition.

How to choose which directories to list on and where to find them

It is best not to haphazardly put your business in every directory you can find, but to choose the best ones. You should upgrade your listing too as many directories have your website as a nofollow link until you upgrade. It is therefore wise to choose about 10 – 15 good ones and upgrade in some of them rather than more listings that won’t bring you business.

Look for directories that get lots of traffic. They also need a high Google Page Rank. This helps your listing appear high in Google’s search results, which will increase your chances of being found.

If you want to be listed in a print directory, look for directories in your niche, and also look for business directory sections of a popular magazine or newspaper. If you are a business-to-business service, you need to belong to your local chamber of commerce and get a listing there.

Make sure to get the right mix for your business. New directories appear daily. Some are free, whilst others charge a fee. You absolutely need to be listed in Google Maps and Google Places as those are the main ones. If your business sell physical products, you should also look for comparison shopping websites and look for a directory where you can add your products.

Increase your website traffic

Listing your business and website can also help your website appear higher in the search engines. You need to list your business in quality business directories. Search engines will then take note and see your site as an authoritative site. This can increase your website’s visibility and increase your page rank.

For this reason, your details need to be consistent in every directory. If you have variations, the search engines will get confused and start treating it as different businesses. If you move your business or take over an existing business it can create a big issue with the search engines. Make sure you have a list of all the listings you have and update them all if any of your business details change.

Google Yourself, claim and update

It helps to Google your business every now and then to see the status of your listings and to see which perform better.  Double check that your business information is still correct, and update where necessary. In some directories you need to claim ownership of your listing.

In some cases, new directories just add you themselves. It is important that you check these as often their information is incorrect.

Document

Make sure that you document each place you have a listing at. I suggest making a spreadsheet where you list things like the directory name, website and your login information. You can then also document the results when you search in Google and see how each listing performs. This will save you a lot of time and frustration when your business details change.

Consistency, documentation and taking ownership will help your business ranking in the search engines. And it will help your SEO. (Search Engine Optimization)

What you need to do now

You need to consider adding directory listings to your marketing plan. You can look at which directories are available in your niche and region. You can look which business directories have good traffic and a high page rank. Then you need to look at what your competitors are doing and see where they advertise and whether it would be beneficial for you to also advertise there.  Implement some sort of tracking system to see which directories give you the best return for your investment. And above all, remember that it will take some time before you see amazing results.

Remember that the task of listing your business in business directories is an ongoing task, which means you don’t “set and forget” but maintain these listings and update them often. Studies have proven that this strategy of listing your business in directories can be a very good and profitable one.

Make sure your listing is designed in such a way that it catches the attention of the prospects searching for you. This, together with minding the above, will help ensure your small business success.

PurpleBiz is an International and Local Online Business Directory with a difference: Not only can you have a listing with a link to your website, but you can also showcase your business with video, brochures and graphics.

This article was written by Hannah Kramer of Attraction Marketing

[i] Burke study

Everyone knows that if you expect to succeed in business you need to be marketing. But marketing is costly, right? Actually there are ways you can market your business that won’t cost you anything.  Here are 11 ways to market for free.

1- Establish yourself as an expert

Write articles to your blog about your product or service daily. Post these articles on relevant e-zines, article directories, social media sites, and even in print media. You can also participate in forums and interest groups, and post links to your articles.

2- Social Media Marketing

Social Media is a way to go where your customers are and engage with them. There are many platforms for you to choose from, including Facebook, Twitter, LinkedIn, Pinterest, Google+ and YouTube. Don’t forget Mobile Marketing as another great social media tool to engage with your prospects and customers.

3- Offer something for free

You can offer samples if you have a product, but by far the easiest is to offer a free e-book or report.

4- Have a competition or contest

Running a contest, competition or giveaway will generate interest in your business, product or service. Make sure to post your competition everywhere; in forums, groups and Social Media to maximise your response rate.

5- Use Word of Mouth Marketing

Get your existing customers engaged in your business through involving them with voting on new product ideas or making suggestions. You can use polls and contests where they can help name a new product or decide the colour scheme. If they enjoy the experience they will share it with their friends. You will therefore need to integrate Social Media for this to work.

6- Create an event

Events are a great way to promote your business. You can do seminars, webinars, workshops, networking or a launch of a new product.

7- Public Customer Service

Have an F.A.Q. section on your website or blog, and answer questions publicly on Social Media sites and in your articles. You can also answer questions on places like Yahoo answers, and LinkedIn Answers and in forums.

8- Networking

Networking in real time is an excellent way to add to your marketing. Make sure you go somewhere where you can make strong lasting relationships. This way you will get some great referrals.

9- Email Marketing

Build your list and then email them your offers. Invite them to your events and send them your special offers. Make sure that when you send an email the information you offer is valuable. This will ensure that your customers will look forward to your emails and that they will not end up in the trash, unopened.

1- Use the press

You can write a press release or you can offer help to a reporter. HARO (Help A Reporter Out) is a good way to get publicity for your business.

If you use these free ways to market your business you will not only have a better chance at success, but you will be able to test what works so you can use it in paid advertising if you need to. This will help the success of your business.

11- Online Directories

Use Online Local and International Directories that will showcase your business and can be found on the first page of the search engines by someone who is looking for you. The more places you are listed the better chance you have of being found.

PurpleBiz is an international and local online business directory where you can have a listing that can be found online. Not only that, but you can showcase your business with video, pdf brochures and graphics with a link back to your site. Join today.

This article was written by Hannah Kramer from Attraction Marketing.


We have all heard about website security. But why do most small business owners do nothing about it? Here are some reasons why you need to start thinking about securing your website:

The #1 reason most people don’t secure their websites

Most people are simply not aware of the risks and consequences, and most have the belief that as a small business, they are too small to be noticed by online hackers. They think hackers get to notice them only if their website starts getting popular. What they’re simply not aware of is that most hackers look for vulnerable websites with the use of automated tools.

Moreover, small business owners don’t think about security matters because they are too busy with their business. They are often the only person in their business and have to wear many hats. This is why they don’t take time in researching the issues with website security.

Why is website security important?

Your website is your whole identity as a business. Not only that, but it is your storefront, your brand, and the first contact you have with your clients or customers. If your website is not secure, and not safe to visit, it will compromise your growth because your prospects will avoid it.

Threats can come in many different ways: Stealing your customer information, infecting it with malware, stealing transaction information like credit card numbers and crashing or hijacking your website.

Such a security breach could be the death of your small business. It could have a very large impact on trust with your customers if they find out about it. Hackers can even use your website to launch an attack. Attacks are very seldom traced back to the hackers.

Website security builds trust

Most people are aware of security threats on the internet.  Most people are worried about visiting small business websites because they are not secure. Therefore, the more small businesses can do to make sure their websites are secure and therefore build trust in their website, the more likely your prospects, clients or customers are to use or recommend the website. You can do much to build trust by displaying a “security seal” on your website.

Industries more at risk

Data theft is most prevalent in financial services, retail and healthcare. However, no industry has immunity against hackers.

Steps to take

You need a security plan for your business that includes your website and customer data. Make sure you have very secure passwords. Also check your computer regularly for malware. This goes for all your mobile devices too.

And purchase an affordable website security program.

 

Hosting and security

Yes, the hosting provider also plays a key role in website security. However, there is not much they can do if the hacker found your password on your computer. It is therefore your responsibility to look after your computer security so that hackers can’t find you.

PurpleBiz is a secure website where you can make a listing that links back to your website. Not only that, but PurpleBiz makes sure that your business listing will be found on the first page in the search engines. Get your business listing on our directory today.

This article was written by Hannah Kramer of Attraction Marketing

classified2Have you ever run classified ads and got no response from it? It gets more and more common as people don’t read those anymore. You need to stand out and be memorable in order to get a good response from your advertisements.

Here are the most common mistakes that people make when writing classified ads:

 

First Mistake

Running ads in magazines, newsletters and papers that you haven’t seen. If you don’t see the publication that your classified ad will be in, how can you know how to relate to your readers? Reading the publication will tell you things about the readers: What kind of topics they read, what they are interested in, and what articles they respond to. You will then know if this fits the description of your target market.

 

Second Mistake

Using a PO Box as your address. This will kill any response that you may get as your prospects won’t take you seriously. A phone number is the best for people to respond to, as they want to know there is a “real” person on the other end of the line, even if it is someone other than you who picks up the phone. It will be well worth the investment.

 

Third Mistake

Including your company name in your ad. Your classified ad’s ONLY purpose is to generate leads; to get the prospect to pick up the phone and call you. Including your company name is a waste of space and money. And it is absolutely useless for anything else.

 

Fourth Mistake

classified3Placing the classified advertisement in the most expensive media first. Test them first. I would test your classified ad on flyers first. Once you test those and find what works, you can place the ad in a low cost media. Once you’re sure what classified ad brings you the most return on your investment, you can go ahead and use the expensive places to advertise.

You should see what your competition is doing. Keep a scrapbook of classified ad examples from other businesses in your niche. Then you have some ideas to start from, and get ideas from.

It seems complex but it is actually quite simple. Just write down your ideas and start implementing. Start running your classified ads and test the responses. Keep running different ads, keep testing the responses. Keep a record of your results. Then go ahead and use the winning ads in your classified ad campaigns.

There is a place where you can advertise that will bring you results from only $250 per year. You can “set and forget” because the Search Engine Optimization will ensure that your business will be found in the Search Engines on the first page, even before your own website. Sign up at Purplebiz today! And try us for FREE.

 

This article was written by Hannah Kramer from Attraction Marketing

Why is Microsoft Buying LinkedIn and what it means for the user

Microsoft just surprised everyone with the buying LinkedIn for $26.2 Billion. But why do they need LinkedIn? And why would LinkedIn sell?

Listening to an interview of Microsoft and LinkedIn’s CEO’s on why Microsoft and LinkedIn are both happy about the acquisition I heard things like:

Bringing together the world’s leading professional cloud and the world’s leading professional network.”

“How people work today: they’re split between these two different worlds. Using Office, Dynamics CRM and cloud and they’re using the professional network. How do we make this come together?”

“It’s about Productivity, and business process, how to make it come together.”

“We want to create a social fabric to that can be seamlessly integrated into areas like office, outlook, skype, etc.”

But what does it all mean?

What you will be able to do

It means that you will be able to call anyone in your LinkedIn Contacts from Skype.

You will be able to create a message or document in Word, PowerPoint, Excel, Publisher, Outlook or Access and send it from there to any of your LinkedIn contacts. You will be able to connect to your contacts straight from your Outlook, schedule appointments with LinkedIn contacts and have Outlook send you a reminder. Even Windows will be integrated. Cortana will be able to remind you of meetings too, and will probably remind you to look at the profiles of people you’re meeting with.

You will have immediate access to anyone who can help you create your documents or with the content. You will also be able to send your document directly to LinkedIn id you use pulse.

What does Microsoft get out of it?

For Microsoft it means that they have a bigger database and access to demographics and data that will help their marketing efforts. They will have a CRM that works for them which they will be able to use in marketing decisions. And they will be able to connect with their users instantly. They will also be able to shut out Google and Facebook from the workplace, and only use the one social media platform that is needed in the workplace.

What does LinkedIn get out of it?

For LinkedIn it will mean that they will be able to accomplish more than they have been able to until now. They will be able to use the growth to have more access to people for recruiting purposes. They can use their software to predict a person’s ability for success and match those to potential jobs. Now they will be able to do so on a larger scale.

For the user there will also be better opportunities for advertising or promoted content. That more people will see it is a bonus.

The opportunities all around seems amazing for both companies and users. Time will tell if it will be a success as a lot needs to happen before we see any changes. The developments will surely be interesting.

If you’re not a big company like Microsoft, you need to list your business on a business directory.  PurpleBiz is a new International Online Business Directory where you can showcase your business with video, brochures, and graphics. No other directory offers this. Not only can you reach local prospects, but international as well. Visit PurpleBiz today and create your listing.

This article was written by Hannah Kramer from Attraction Marketing.

The main goal of advertising is to increase your sales and profits. You don’t do it for any other reason. There are three steps that will help you realize this goal.

Inform

If your company doesn’t have a sales department that actively promote your products or services, you need to advertise. Advertising is salesmanship in print, and you have the ability to replace your sales department. Direct response marketing is your friend if you have a small business. Even large companies are starting to use direct response marketing because it works. With Direct response marketing you are not using images but paint pictures in words. You are using emotional language to pull the prospect to you. You are concentrating on his hopes and fears. You know his problems, and you are providing the solution.

The first step is to give your prospect an offer which solves a problem for him.

Persuade

With Direct response marketing, you can persuade your prospects to respond straight away to your offer. The prospect knows if he wants the information which solves his problem, he has to respond right now. Otherwise it may be gone forever. You can then capture his details and send him this offer. Now you have him in your list of prospects, and you can market to him. This helps you to continue to persuade him.

Being able to capture his details immediately makes it possible for you to measure the effectiveness of your advertising, something which image based advertising can’t do. There you just have to hope people see it and come to you to ask more questions. For us here at PurpleBiz, hope is not a strategy.

Remind

After you capture your prospect’s contact details, you then need to send him more messages to remind him of the solution you have to offer. The solution would be a product or a service. Being able to send him reminder messages helps you to stay fresh in his mind, and when he is ready to purchase, he will know to come to you. Reminders helps your prospect to come to you and not go to one of your competitors.

If they have purchased a product or service from you, you can remind them of their satisfaction with the product or service. You can then offer them another product or service.

Follow-Up

Not only do you need to follow up in reminding prospects to buy, you also need to deliver good on the promises you made in the advertising to your clients. You need to give excellent service, and a great purchasing experience. It is therefore essential to keep your CRM up to date and to follow up with your customers or clients.

If you are new to Direct Response Marketing, and new to online marketing, you need to list your business in online business directories. Not only can your prospective customers find you easier, but you can find prospects too. This is your first step to being found online as Business Directories help you get found with their excellent Search Engine Optimization.

PurpleBiz is a new International Online Business Directory where you can showcase your business with video, brochures, and graphics. No other directory offers this. Not only can you reach local prospects, but international as well. Visit PurpleBiz today and create your listing.

This article was written by Hannah Kramer from Attraction Marketing.

online business directoriesWe think of search engines as the only place to search for things we want to know. However, you can also search on YouTube, social media sites and Online Business Directories.

Online business directories are a great way of getting more traffic for your business as they are highly optimized and will usually get your business coming up in a search before your website. Many people use them to search for a business that they need as well. Most business-to-business owners only use directories to search in as it is more targeted to the kind of business they are looking for.

Is there such a thing as too many directory listings?

No, you could be on any number of directories. However, it isn’t the quantity that counts, it is the quality and relevancy of the directories. It is also not good to be listed in directories where you have spammy looking websites. The directory should be of high caliber where your business would be an asset.

How do you tell which directories are legitimate?

Look at what is listed already. If it looks like a neighborhood you want to be seen in, go ahead and create your listing.

Another good way to tell is to first create a free listing. Give it about a week or two and then do a search for your business in Google. If the directory listing comes up before your business website, you want to be listed there. It is worth upgrading in such a directory as you know that your business is important to a directory with high SEO capability.

How do Business Directories work?

Get started with your listing by making a search for it on the directory to make sure it isn’t already listed. Business directories have categories. Look for the category that suits your business best. The reason for categories is so that someone who searches for you find it easy to search for a business that meets their need. The directory increases your business’ chance of getting discovered as many people use the directories to search for a business. Even if they search on a search engine like Google they are more likely to find your business through the directory as directories are highly optimized for search engines.  This creates a higher visibility for your business online.

How your customers find you on business directories is similar to how search engines work; they find you with keywords. It is therefore important that you should create your listing with keywords that your customers will use to look for you. This means you need a good title and description using the keywords that you have chosen. Your customer will search using the keywords, and a list will come up with all the businesses relevant to his search. Your customers will then read the descriptions to make their choice.

You can see that there is a better chance of someone finding your business through business directories than just your website. This is why it is so important to list on directories.

Look at what your competitors are doing.

If you want to know which directory would be good for your business. Look where your competitors are placing their listings. Then place your listings there as well. You should also list in the top 10 directories.

You need reviews

Make use of the review feature by asking your customers to complete a review of your products or services. This will let your prospects see that others are happy with your products or services. It will also give them insight into how you operate, and what your values are.

Use the directory’s features to enhance your listings

Some directories let you display more than just a title, link and description. Use these features like adding graphics, videos or brochures that display your business better. You can even send them your PowerPoint Presentation for them to create a video of your business. This will help you showcase your business and attract more new customers.

Track your results

Make sure you have Google Analytics or a similar program so you can track which listings are the best. This will help you decide which directories you should upgrade to help your online efforts even more.

Should you spend money on these sites?

The answer is yes. Here’s why:

  • It is a great source of leads
  • You find consumer reviews that are relevant
  • You get referral traffic
  • You can engage with your prospects
  • You can advertise to your prospects cheaper than Adwords

Make sure you claim ownership of your listing straight away so that you can receive reviews and respond to them. This will help with your listing as people who search for you will see that they can be comfortable buying from you.

This article is written by Hannah Kramer from Attraction Marketing