How Online Business Directories Benefit Businesses

There are many advantages related to listing your business in an online directory. The more online business directories you can use to list your business the more advantages you will get. See how online business directory benefit businesses:

The more online business directories you can use to list your business the more advantages you will get. See how online business directory benefit businesses:Exposure

Exposure is crucial for all business advertising procedures. All things considered, the more people are exposed to your business the more people are probably going to use your business’ services. On the off chance that online guests aren’t ready to see your site or even realize that it exists, at that point they most likely wouldn’t buy your product or services. Posting your business’ website in online business Directories ensure your site is being exposed. A huge number of people use online business directories consistently to find things they have interest in. These are individuals who are effectively searching for websites that are directly related with your product or services. They are as of now looking – you should simply make it simple for them to discover you. Online business directories will open your business to more online guests, which could likewise  increase traffic sales to your site.

Increased Traffic

There are a few ways that online business directories can enable you to increase the measure of traffic your site gets. Firstly, the more exposure your site has the more individuals are probably going to visit it. Be that as it may, online business directories offer something other than presentation from potential viewers. They likewise offer exposure to the different search engine crawlers like Google and even YouTube. This builds the odds that your site will show up on significant internet searcher engine result pages, or SERPs, which will enable more individuals to see the site when they search on regular basis. Both search engine optimization and exposure to more individuals who are scanning for your site could bring about an increase in traffic to your business site.

Cheap Advertising

As a business owner you as of now comprehend the significance of advertising. You realize that it encourages clients to discover your business and perceive your name and brand. You most likely have little room in your financial plan for more publicizing right this moment. That is one of the real advantages of posting your business’ site in an online directory. Online business directories are cheap to join and they offer a considerable measure of exposure for the price. Some online business directories will enable you to list your business for free, while others will charge a negligible amount. In any case, you are getting a great exposure for far less cash than you would spend on a TV or radio advertisement.

Professional Appearance

You need everything about your business to look proficient from your customers view. A professional appearance improves your status and makes clients more prone to patronize your business. Online business directories help you to look just like a professional business. At the point when an online consumer sees your professional reference in an online directory, they will view your business as an authority regarding the subject and an expert place to do business. Unlike an inquiry that is performed on a search engine like Google, where there is little distinction between the legitimate sites and the illegitimate ones, business directory websites are mostly genuine. Online shoppers will be inclined to trust what they see on online business directories.

SEO Benefits

Online business directories offer search engine optimization as well. Initially, an inbound link is being offered by these directories. At the point when an online guest comes across such link in an online directory, they can then tap on it and be immediately re-directed to your site. This is an extraordinary approach to increase traffic. It is an awesome approach to enhance your status in the eye of engine crawlers as well. The more backlinks that a search engine crawler can locate, the more your site will be ranked. This is especially valid for definitive online business directories. As you as well know, when you are ranked higher on search engine, more people will visit your website.

Increased Revenue

At the point when more individuals can discover your site it expands the odds that they will find and visit your site. At the point when individuals visit your site they will buy your good or services. This implies online business directories can enable you to build your income stream. Online business directories are useful for your main concern.

Increased Brand Recognition and Customer Interaction

When an online viewer finds your site though an online business directory, they will remember the name of your business and interact with it. The directory can also enable your business to emerge unique to clients as well. However, listing your small business in an online business directory will help you to make a more comprehensive and effective online presence.

Listing your small business’s website with a few online business directories will enable more individuals to discover your site, regardless of whether they are particularly searching for it or on the off chance that they are simply browsing. In addition, online business directories will give major SEO benefits, which will help search engine discover your webpage. Increased exposure and higher rankings on search engine will bring about more traffic to your site, which will bring about higher income. There are a wide range of sorts of online business directories, from extensive worldwide directories to small, niche and location particular ones.

Why You Should List Your Small Business in an Online Directory

Aside from the idea that online business directories will build the level of exposure your site gets and help with your SEO ranking, they are additionally an effective approach to directly target potential customers. Online business directories make it simple for online customers to discover something they need. As indicated by an investigation performed by Burke, 8 out of 10 individuals will use an online directory to search for companies or products they need. A similar report also suggested that 8 out of 10 individuals who use these directories to find a business do so  with the aim of buying a product or service from them. This is an extremely viable type of targeted advertising. The customer as of now needs or wants your product or service and you can directly target them by posting your site in an online business directory.

Another motivation behind why you ought to consider posting your business has to do with your return on investment, or ROI. Since the potential advantages of getting increased site traffic are incredible compared with the amount you will spend to list your site in an online directory, you can see a great profit for your investment. You likewise need to keep your brand and your company name in the psyches of customers consistently, which is something an online directory can help with.

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Business To Business Networking: How To Get The Most Out Of Networking Events By Establishing Win-Win Relationships And Helping Others

What is networking?

Networking for business is a marketing strategy that is about making friends and forming strong relationships that will help you grow your business. It is said that it is not what you know in business, but who you know.

How To Get The Most Out Of Networking Events

However, most people have no idea how to network successfully. They think that they are there just to hand out business cards, make a quick sale, and then move on to the next networking club or event to repeat the process.

Why do we network?

Business to business networking is about much more than that. It is about forming strong lifetime relationships and knowing people whom you can strategically use or place either in an advisory capacity, or who can help you find a product or put you in touch with someone who can help you with a product, service or project. So whenever you need help, advice, a product or service, you can call on your network and someone will be able to help you, or know someone else who will. This means that you are no longer alone in your small business, but have immediate access to someone in your network thanks to the relationships you have formed.

Networking is therefore a vital part of your business and a strategy that maximizes your exposure and puts you on a platform similar to big business.

How To Get The Most Out Of Networking Events

So, how do we network effectively?

Use a CRM (Customer Relationship Management System) and make categories for your contacts.

1.  Your Database: Everyone that you have ever had contact with.

2.  Your Network:   People you know from college/university, old colleagues, professionals you know, other business contacts, and people you have met at networking events.

3. Your Inner Circle: About 20 – 50 people who know you well and whom you trust. These people can give you honest feedback and constructive critique when necessary without fear of offending you.

4. Your Board of Advisors: These are 5-7 individuals who are your closest advisors

5. Family and Friends: The people who know you intimately.

There are 8 Steps to Effective Networking

  1. Get your mind ready

If you approach networking with the right frame of mind; that you need to make friends and get to know them so you can be of value to each other, and that you go into networking events with the attitude of “what I can do to help you” it will pave the way for networking success.

How To Get The Most Out Of Networking Events
  1. Develop a Great 60 second “elevator speech”

This needs to grab the attention of the person you are talking to, and be memorable so they remember you. An example: Don’t say “I sell ladies underwear” but say: “I help women look slimmer and taller.” Every woman wants that.

  1. Identify the market you want to reach

It is no good saying “everybody” because not everyone will be interested in your product or service. For example don’t say: “I am looking to speak to everyone who wants to retire wealthy” but say “I am looking for men in their forties who want to be wealthy and live the good life in the next ten years.”

  1. Decide where to Network

As you can’t be everywhere, there will be times and places that will work better for you. Find networking groups that correspond with that.

  1. Develop your strategy

If you are prepared beforehand there is nothing to fear. Write out and practice what you are going to say, and plan where and when to network, and what you want to accomplish. Also be clear on what you need so that your network can help you with that.

  1. Remember to Ask Questions

People love talking about themselves. Ask the right questions, and get them to talk about themselves and their business. If you listen well, there may be an opportunity for you which you will miss if you are intent on speaking about yourself and your business instead.

  1. Don’t Sell your product or service

Be clear on why you are there: You are not there to sell but to make friends and build strong relationships. If you insist on selling, you will just annoy others and they will avoid you.

  1. Follow-up

This is the most overlooked part of networking. You need to follow up with the people you meet and see them one on one. Keep the business cards in a business card holder and add them to your database. Then phone them within 48 hours to make an appointment.

If you have seen them before, keep in touch with a card, a note, email or phone call. Make sure they don’t forget you.

If you follow all these steps you will have greater success at networking. You will form great relationships with people who will purchase your product or service when they have need for it. Networking is a long term goal, not a short term fix.  And above all, be relaxed, have fun and enjoy yourself.

Did you know that you can network online on a business directory? PurpleBiz gives you the contacts you need to help you be successful.

This article was written by Hannah Kramer from Attraction Marketing.

How To Get The Most Out Of Networking Events

Most Common Business Mistakes Made By Business Owners

Have you made any of the most common business mistakes?  As a business owner, you need to know every area of your business. But the most important area is business development. Without new business, your business will die. You NEED business growth, plain and simple. See also Top 10 Small Business Mistakes

Help your business grow by adding it to an Online Business Directory.

Many businesses make mistakes. Here are the 12 most common ones I’ve seen:

  1. They ignore their existing clients

So much time, energy and money are spent chasing new business with new marketing campaigns, new bid opportunities, new introductions. While new sources of revenue are essential, many forget to tap into the needs and interests of existing clients. Worse yet, existing clients don’t always know about all the other things you, or other members of your team, can do for them. Before targeting unknowns, don’t forget to continue nurturing your existing clients. The old adage (it costs more to win a new client than to win business from an existing client) is definitely worth remembering.

  1. Assuming that your customers are loyal and satisfied

Having customers who pay your bills is great, but don’t mistake a paying customer for a loyal customer. There are many studies that show the gap between service provider and client perceptions of whether the work delivered was high value. In many industries, even if you’re one of the big four, six or whatever number, you are usually still just one of a homogeneous group. If there isn’t something standout about your work, your service or your relationship with your client, they are just waiting for something better to come along. What are you going to do to make sure that your clients wouldn’t dream of going to anyone else? When was the last time you asked your clients what else you can do for them, to ensure that you are fully meeting and exceeding their business needs?

  1. Thinking your clients like you so much they will refer you

Your clients have their own business to run. They don’t automatically think of you when opportunities arise. Unless you ask them…. Anytime your client says thank you for something you’ve done, ask them if they know anyone else who might need similar help. If your client mentions they have a connection with an organization you’d love to work for, ask if they would be able to facilitate an introduction.

  1. Assuming your client will always be there

Sticking with the existing client theme – don’t get caught on the wrong side of a spring clean. When new people come into a leadership position they inevitably want to make their mark. As part of your client relationship planning, consider the tenure of your contacts, their political acumen, promoted, terminated, moved to another company or earmarked for new responsibilities. Who’s being copied on messages? Who’s being invited to meetings? If your contact was to go, who else in the sphere of influence do you have a relationship with?
P.S. If your contact does leave, you obviously should follow them too…support them in transition, congratulate them on a new role, show an interest in the changes they are
living through and you may just get 2 accounts for the price of 1.

  1. You KNOW your client, and you KNOW what they need. Right?

When you know your area really well, it’s easy believe that you know what the client needs – better than they know themselves. If only they would listen! What you offer may well be a better solution than the one the client is looking for, but unless you focus on understanding and meeting their needs first – before demonstrating how what you do will exceed their expectations, you are wasting your time and potentially losing a sale.

  1. Not understanding your client’s processes in decision making

Your contact may love what you are offering. They may even be convinced that it’s exactly what they need to solve their business issues, but that still doesn’t guarantee a sale. Once you have convinced them, who do THEY now have to convince? Where does this project fit within the wider organizational initiatives? Where do they sit in the investment pecking order? What can you do to help your client secure the funding to deliver on your project? How can you help them make the internal business case/influence their decision makers to secure closure to your deal?

  1. Bringing too little to the table

I get it, your service, value proposition or product offering is the best available. That’s a given! You wouldn’t even be AT the table unless you had something good to offer. That’s why they call it “table stakes”. Only offering what’s expected is isn’t going to secure the work. Now bring them that one little thing that no one else thought of. What’s something you can do to help them in their business? Who are you able to introduce them to?

  1. People you meet will automatically think of YOU next time they need something. Right?

Some seem to believe that networking is about accumulating contacts, adding more names into a database and handing out business cards. Some go so far as to occasionally send out a newsletter or an annual greetings card. Seriously, is this all it takes to secure your referral? So why would you think it’s enough to ensure that people will consider you the next time someone asks them “do you know someone….”?

  1. Sending an RFP before pre-existing relationship is formed

I’ve been asked to work on way too many requests for proposal (RFPs) where the probability of failing dismally could be predicted with confidence. No pre-existing relationship, no advance warning that an RFP was coming, very little defendable expertise in the required areas, the list goes on. Why do people insist on using time, energy and resources to pitch for a piece of low probability work. Instead of viewing an RFP as potential work, it should be viewed as an opportunity cost. How much more productive and profitable could you be if you were to invest that same time and resources in face to face meetings with existing clients. Before putting in a bid on an RFP, quantify the probability of return on investment.

  1. Giving discounts

Giving it away isn’t selling! With all the time and effort invested in setting rates and prices, why feel the need to drop your price in order to secure the work? If your prices are competitive, and you are offering value, your clients will be interested in negotiating. If you offer a deep discount right off the bat, they will wonder how much further you might be prepared to go. Instead, if clients request a discount and you are willing to deal, keep the reduction slight and provide a reason why you are willing to shift ( i.e. investment in relationship, Existing knowledge reducing your learning curve etc. It should be a goodwill gesture at best, not an indication that you lack confidence in your pricing structure.

  1. Not following up

I hear this all the time as a reason why people don’t follow up with the people they meet. They don’t have a good reason to call, they don’t want to waste the contacts time, they don’t want to feel awkward. Business is about relationships. Relationships are built on contact and exchange. If the only time you ever contact someone is when you are trying to ‘sell’ them, the relationship will be very stilted. Instead, find excuses to call. Read the news, follow their industry, monitor their business, see what their competitors are doing. Make up excuses to call them e.g. “I was just going back through old messages and I wondered how you are doing…”

  1. Thinking you are good at something you’re not

If we limited what we do to only those things we are instantly great at, without pain of experience and practice, we would never cook, dance, play music, cycle, swim, read, and the list goes on…. Yes, business development can feel awkward, uncomfortable, requires effort, requires discipline, requires practice, requires failure so we can learn from mistakes. But then again, isn’t anything worth doing, worth doing well?

What do you think? What are some of the most expensive business mistakes you have made?

Most Common Business Mistakes

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How to Grow Your List of Subscribers Daily

Once you make the decision to blog for business, the next thing you should concentrate on is how to grow your list of subscribers. You have probably heard the online saying: “the money is in the list.” That is very true as the best way to reach your clients and prospective clients is through email.

So here are nine ways that show how to grow your list of subscribers:

Write an article for your blog every dayHow to grow your list of

Writing about your business daily will establish you as an authority in your field. If you position yourself as someone who solves problems for other people, you will attract prospects to you. Writing daily creates fresh content for your blog daily.

When you update your content often, the search engines who crawl your website sees your fresh daily content, and they crawl your site more often. There is a reason why they love blogs, and that is content.

Pick topics that fulfill a need

If you fulfill a need for your clients and prospects, they will read it. So make your topics attractive. The kinds of topics that work well for this are “how to” topics, lists and story type articles. If your topics are geared to your client, they will be more likely to take time out and read it.

Automate some of your processes

If you automate social media posting for example, you will be amazed at how many more people you reach. Onlywire is good for this. When you post a new article to your blog, Onlywire posts it to 46 social media and bookmarking sites immediately. You can also get the plugin Auto Ping Booster to do pinging to ping directories for you automatically. I got my latest site indexed by Google within a day doing that.

Also submit your article to a service like SubmitYourArticle. They have many places they submit to and you will have many links pointing back to your blog. This will help even more people to find you.

Be Social

How to grow your list ofRemember to check your Social Media sites daily so that you can still engage with your readers. This way they will click the links on the articles you post and visit your website. Blogging regularly will help that process.

Bookmark

Bookmark every article you post to your blog. There are many bookmarking sites out there, for example, StumbleUpon, Digg and Google Bookmarks. If you do this your content will be found through multiple channels.

Turn your article into other media

In keeping with multiple channels above, you can turn your article into a video and post it to YouTube and other video sharing channels, or turn it into a PowerPoint presentation and share it on SlideShare. You can also turn it into a PDF and share it on DocShare. The more places submitted to the better.

Promote your friends and their content they share

If you help other people get traffic, they will promote you in turn. This will help you generate more leads as they have friends that don’t know you.

Make sure you have a magnet offerAttraction Marketing

Have a free report, video or webinar that you can offer your prospects as a way to get them to sign up for your newsletter. This will make it easy for them to give you their contact details.

Promote on Business Directories

You can list your business on a directory where you can showcase your products. You can use video, PDF brochures and other multimedia. You can also network with other businesses and market to them. Visit here to learn more.

If you engage in these activities daily, you will see your list grow daily.

Business Directory

 

 

 

 

 

 

 

This article was written by Hannah Kramer of Attraction Marketing

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