20 Ways to Advertise Your Business on Pinterest

Pinterest opened for business in 2010 and in 2011. Time Magazine listed Pinterest in an article titled “50 Best Websites of 2011.” It quickly rose to one of the top Social Media sites. So, it is wise to consider advertise your business on Pinterest

Part of the reason of Pinterest’s fast ascent to fame is its aesthetic appeal. You can use images and combination of images to make your “pin board” look great. Everyone feels positive when they create something beautiful. This is why people love Pinterest.Advertise Your Business on Pinterest

Here are 20 ways you can start adding Pinterest to your Social Media Marketing mix:

  1. Make your profile name the same as your business name.
  2. Remember to write a small paragraph about you and your business in the “about” box on your profile.
  3. Connect your Twitter and Facebook accounts to your Pinterest account and share your pins there.
  4. Add your URL to your profile.
  5. Comment, re-pin and “like” pins from other people. This will grow your followers and content.
  6. Remember to pin your videos too. You can do that from YouTube.
  7. Put a description with your image and put your business name in the description. This will stay with your pin if it is re-pinned, which will help you go “viral”
  8. Use the embed option in Pinterest to publish pins as content on your website.
  9. When writing your blog use pictures and pin them using the “pin it” button. This will link back to your blog.
  10. Add a “follow me on Pinterest” button to your blog.
  11. Use good keywords in your description of your pins so that it can be found on a search in Google.
  12. Find your Pinterest page’s RSS feed. Click the RSS feed symbol which is under your profile photo, and use it the same way you use other feeds.
  13. If you have a WordPress blog, use the Pinterest widget to show your latest pins.
  14. If you have staff, add them as contributors to your boards. Your boards will look good and your staff will love doing it. You can have a contest for the best board.
  15. If you sell products, you can create prices for your pin. Just add the $ or £ sign followed by numbers in your description. These pins then could be featured in the “Gifts” section on Pinterest.
  16. You can create a pinboard that tells your company’s story and use it as part of your sales process.
  17. You can pin tutorials or “how to” infographics on your board.
  18. Create a board with photos of your company’s team members. Write a bio in the description of each photos.
  19. You can curate pins just like you curate articles and news. If you are a trusted source for information and resources, you will attract more followers.
  20. A testimonial board or contest board can be created with the testimonials from your clients or from your images that they find inspiring.
Advertise Your Business on Pinterest

Pinterest is not only a winner in the Social Media game, but it can give you excellent traffic for your blog or website. Start using Pinterest today to engage with customers and create beautiful pin boards to share your content in various ways. You will increase your social media reach, leads, traffic and sales as a result.

Did you know you can market your pictures on Purplebiz? You can link them to your Pinterest for better results. Find out more.

This article was written by Hannah Kramer from Attraction Marketing



Business To Business Networking: How To Get The Most Out Of Networking Events By Establishing Win-Win Relationships And Helping Others

What is networking?

Networking for business is a marketing strategy that is about making friends and forming strong relationships that will help you grow your business. It is said that it is not what you know in business, but who you know.

How To Get The Most Out Of Networking Events

However, most people have no idea how to network successfully. They think that they are there just to hand out business cards, make a quick sale, and then move on to the next networking club or event to repeat the process.

Why do we network?

Business to business networking is about much more than that. It is about forming strong lifetime relationships and knowing people whom you can strategically use or place either in an advisory capacity, or who can help you find a product or put you in touch with someone who can help you with a product, service or project. So whenever you need help, advice, a product or service, you can call on your network and someone will be able to help you, or know someone else who will. This means that you are no longer alone in your small business, but have immediate access to someone in your network thanks to the relationships you have formed.

Networking is therefore a vital part of your business and a strategy that maximizes your exposure and puts you on a platform similar to big business.

How To Get The Most Out Of Networking Events

So, how do we network effectively?

Use a CRM (Customer Relationship Management System) and make categories for your contacts.

1.  Your Database: Everyone that you have ever had contact with.

2.  Your Network:   People you know from college/university, old colleagues, professionals you know, other business contacts, and people you have met at networking events.

3. Your Inner Circle: About 20 – 50 people who know you well and whom you trust. These people can give you honest feedback and constructive critique when necessary without fear of offending you.

4. Your Board of Advisors: These are 5-7 individuals who are your closest advisors

5. Family and Friends: The people who know you intimately.

There are 8 Steps to Effective Networking

  1. Get your mind ready

If you approach networking with the right frame of mind; that you need to make friends and get to know them so you can be of value to each other, and that you go into networking events with the attitude of “what I can do to help you” it will pave the way for networking success.

How To Get The Most Out Of Networking Events
  1. Develop a Great 60 second “elevator speech”

This needs to grab the attention of the person you are talking to, and be memorable so they remember you. An example: Don’t say “I sell ladies underwear” but say: “I help women look slimmer and taller.” Every woman wants that.

  1. Identify the market you want to reach

It is no good saying “everybody” because not everyone will be interested in your product or service. For example don’t say: “I am looking to speak to everyone who wants to retire wealthy” but say “I am looking for men in their forties who want to be wealthy and live the good life in the next ten years.”

  1. Decide where to Network

As you can’t be everywhere, there will be times and places that will work better for you. Find networking groups that correspond with that.

  1. Develop your strategy

If you are prepared beforehand there is nothing to fear. Write out and practice what you are going to say, and plan where and when to network, and what you want to accomplish. Also be clear on what you need so that your network can help you with that.

  1. Remember to Ask Questions

People love talking about themselves. Ask the right questions, and get them to talk about themselves and their business. If you listen well, there may be an opportunity for you which you will miss if you are intent on speaking about yourself and your business instead.

  1. Don’t Sell your product or service

Be clear on why you are there: You are not there to sell but to make friends and build strong relationships. If you insist on selling, you will just annoy others and they will avoid you.

  1. Follow-up

This is the most overlooked part of networking. You need to follow up with the people you meet and see them one on one. Keep the business cards in a business card holder and add them to your database. Then phone them within 48 hours to make an appointment.

If you have seen them before, keep in touch with a card, a note, email or phone call. Make sure they don’t forget you.

If you follow all these steps you will have greater success at networking. You will form great relationships with people who will purchase your product or service when they have need for it. Networking is a long term goal, not a short term fix.  And above all, be relaxed, have fun and enjoy yourself.

Did you know that you can network online on a business directory? PurpleBiz gives you the contacts you need to help you be successful.

This article was written by Hannah Kramer from Attraction Marketing.

How To Get The Most Out Of Networking Events