Free Online Small Business Advertising Success – 10 Golden Rules

What’s The Best Place To Advertise Online? When you want to do free online small business advertising it is important to remember that you are advertising to people. They all have similar needs, desires, problems and dreams; just like you. Your first job is to find out exactly who your prospects are: What are their dreams? What kinds of things do they need? What are their biggest problems? Their greatest fears?

Free Online Small Business Advertising

Once you know exactly who your prospect is, you can start advertising to them. Here are 10 golden rules to help you:

  • It is easier to sell to the customers that you already have than to get a new customer. Therefore, 70% of your advertising dollars should be spent on re-selling to your existing customers, and only 30% on getting new customers. Direct mail should be employed to send newsletters with offers to your customers.
  • Sell only to those who want what you have to sell and have the money to pay for it. The way you do this is not by lowering your prices, but by increasing it, and adding more value. For example, you sell a service and give some physical products free. Or you sell a package of complementary products. This way, your customers think they are getting a bargain and you don’t have to lower your prices.
  • The best way to get new customers is to give away a sample of your product for free. So instead of paying money for advertising, you should put that money into creating free samples for prospective customers to try.
  • Find the biggest reason why your customer will buy your products. This should be an emotionally compelling reason. Remember, people don’t need a drill, they need a hole. This is why it is important to find the result your product or service will produce for your customer. Sell the sizzle, not the sausage.
  • The more information you give in your advertisements, the more sales will result from it. Research shows that advertisements that look like articles get 500% more read than those that obviously look like ads.
  • Always monitor the response to your advertisements. In fact, always measure everything you do in your business. The results will tell you what works and what doesn’t.
  • Don’t try to make your ad look beautiful. It is not about beauty, but about the content: The words that you use. Your words should be persuasive and emotionally compelling, with an attention grabbing benefit driven headline.
  • Always use client testimonials as they increase credibility. Greater credibility leads to more sales.
  • Make different advertisements and headlines and test them first. You can use flyers and email for this, and measure your results. Only after you are sure they work should you pull out money to pay for advertising.
  • Don’t listen to the opinions of others. People may mean well, but have they achieved success? Only consider the results you are getting through your testing and monitoring.

Also learn How to Grow Your List of Subscribers Daily

These rules have been proven to work for others, and will work for your business as well. Remember, if it doesn’t work for free advertising, it won’t work for paid advertising. Advertise your business on PurpleBiz. It works.

Take charge of your success: Take action today.

Free Online Small Business Advertising

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What’s the best place to advertise online?

If you have ever wondered what’s the best place to advertise online, and whether you should be paying for it or not, the following should help you:

Advertise Your Niche Only

If you are a start-up business, you should consider finding a niche to specialise in. If you are positioned strongly at the top of a single niche, it gives you more credibility. Strangely enough it also increases your chances of getting more business in other niches. As an expert in online marketing I have often been asked to help with offline marketing campaigns as well.

Once you find your niche, you can look for Facebook pages or groups, blogs, forums, e-zines and websites in your niche and you can post content. Articles are the best for this, but you can also post comments and replies to others’ posts. These should all be free of charge.

You can pay for advertising in magazines and newspapers but this should only happen when you have tested your ads and tweaked them until they work. Only then will it be beneficial to pay for advertising because you know you will get a return on investment.

Advertising in a group or forum that specialise in your niche will make your traffic more targeted which will give you more sales. This is because you know which people to target and where to find them.

Advertise with Adwords

Google AdWords

Google AdWords is still a great way to advertise if you are a start-up business.  However, competition makes it more expensive than it used to be.

Also if you are not too sure of what you are doing, you will lose money on advertising rather than making money.

With Google, you mainly use a powerful headline. To make sure you get response from the ad, you need to have tested it. Flyers are the best for this. Once you get a response from your flyers, you know it will pull clients to you with AdWords.

It is better to get someone who knows what they’re doing to help you with your first ad on Google AdWords.

Or you can read a good book about it: The Ultimate Guide to Google AdWords, available from Amazon.com.

What's The Best Place To Advertise Online

 

Advertising on Facebook

Facebook is a great option because you can target gender, specific age groups, relationship status and demographics. You can even target interests and occupations.

If your ad doesn’t have a high click through rate you will pay a higher rate per click. So it is necessary for you to have a great picture, a powerful headline, and focusing your targeting.

You can start with a small budget of $5 – $10 per day to test the waters. Once your ad starts converting well into signups for your newsletter or sales, you can increase the amount.

To get your ad converting well, target your market exactly. For example: “Investors: Looking for an investment property in (City)?”

You need to monitor your ad closely. If the clicks start to get more expensive, it is time to change something: the words or the demographics. It is hard work to keep your cost per click down, but it is worth it.

What's The Best Place To Advertise Online

StumbleUpon

StumbleUpon is great for getting traffic to your website. It offers both free and paid traffic. The trick with StumbleUpon is to get your visitors to stay longer than 2 seconds. You can also pay for clicks and it is much cheaper (5c per click) than anywhere else, but you need good visual content or a good article to entertain so that they stay long enough to get hooked.

StumbleUpon has the potential to go viral. So if someone likes your content, they may share it with others, making the 1000 clicks the potential to turn into 10,000.

What's The Best Place To Advertise Online

Reddit

Clicks have the potential to be very cheap with Reddit, it can be as little as 3 cents.

Your ad needs to be similar to Google Adwords: Containing a Killer Headline. And it has to be similar to Facebook in that your ad needs an excellent picture that capture the reader’s attention.

What's The Best Place To Advertise Online

Business directories

If you choose one good business directory where you can showcase your business, and where you are guaranteed first page listing for your business in Google, it would be well worth the money spent. Join a few and upgrade to the one that you get the best results from. If you want international business in addition to local listings, you may want to look at PurpleBiz.

Free Online Small Business Advertising Success – 10 Golden Rules will help you in your advertising efforts.

The bottom line to advertising on the internet is that unless you are rich, and have a lot of money to spend on advertising, you should be careful how you spend your money. It remains better to test your ads until you are sure they convert before you spend money on them.

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How to Grow Your List of Subscribers Daily

Once you make the decision to blog for business, the next thing you should concentrate on is how to grow your list of subscribers. You have probably heard the online saying: “the money is in the list.” That is very true as the best way to reach your clients and prospective clients is through email.

So here are nine ways that show how to grow your list of subscribers:

Write an article for your blog every dayHow to grow your list of

Writing about your business daily will establish you as an authority in your field. If you position yourself as someone who solves problems for other people, you will attract prospects to you. Writing daily creates fresh content for your blog daily.

When you update your content often, the search engines who crawl your website sees your fresh daily content, and they crawl your site more often. There is a reason why they love blogs, and that is content.

Pick topics that fulfill a need

If you fulfill a need for your clients and prospects, they will read it. So make your topics attractive. The kinds of topics that work well for this are “how to” topics, lists and story type articles. If your topics are geared to your client, they will be more likely to take time out and read it.

Automate some of your processes

If you automate social media posting for example, you will be amazed at how many more people you reach. Onlywire is good for this. When you post a new article to your blog, Onlywire posts it to 46 social media and bookmarking sites immediately. You can also get the plugin Auto Ping Booster to do pinging to ping directories for you automatically. I got my latest site indexed by Google within a day doing that.

Also submit your article to a service like SubmitYourArticle. They have many places they submit to and you will have many links pointing back to your blog. This will help even more people to find you.

Be Social

How to grow your list ofRemember to check your Social Media sites daily so that you can still engage with your readers. This way they will click the links on the articles you post and visit your website. Blogging regularly will help that process.

Bookmark

Bookmark every article you post to your blog. There are many bookmarking sites out there, for example, StumbleUpon, Digg and Google Bookmarks. If you do this your content will be found through multiple channels.

Turn your article into other media

In keeping with multiple channels above, you can turn your article into a video and post it to YouTube and other video sharing channels, or turn it into a PowerPoint presentation and share it on SlideShare. You can also turn it into a PDF and share it on DocShare. The more places submitted to the better.

Promote your friends and their content they share

If you help other people get traffic, they will promote you in turn. This will help you generate more leads as they have friends that don’t know you.

Make sure you have a magnet offerAttraction Marketing

Have a free report, video or webinar that you can offer your prospects as a way to get them to sign up for your newsletter. This will make it easy for them to give you their contact details.

Promote on Business Directories

You can list your business on a directory where you can showcase your products. You can use video, PDF brochures and other multimedia. You can also network with other businesses and market to them. Visit here to learn more.

If you engage in these activities daily, you will see your list grow daily.

Business Directory

 

 

 

 

 

 

 

This article was written by Hannah Kramer of Attraction Marketing

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