How to build Brand Strategy Through Social Media

There are various ways you can build your brand for free on Social media. Here are 20 ways that will show you how to build brand strategy.How to build Brand Strategy

Inspirational or motivational Quotes

These work very well as people like to feel inspired.  You can create your own pictures with the quote and add your website. This way, when they share it, many more people will get to know about you. It’s a win/win.

Photos showing your products or services

This is a no-brainer. You have to have lots of pictures showcasing your products or services, and share them everywhere. Pictures are great for selling.

Behind-the-scenes photos

Tell your story through photos. How is your product or service created? What is the process? Share more knowledge about the product or service.

 Whitepapers or Guides

This is a type of content marketing designed to give your prospect information. The more information they have, the better they will be equipped to make a decision. Whitepapers or guides will help them in the decision making process. Most people look for information before they make a decision. This search for information is conducted online.

Create great cover photos to show your products or services

Your Facebook, LinkedIn and Twitter cover photos should be about your products or services. Why would you add any other photos there anyway?

Sharing news about your company and its business partners

You should constantly look for newsworthy items.  Has your company had a birthday party? Share the news with photos. Did you launch a new product? Share this news with photos.  Do you have an employee of the month? You get the idea.

Recent legislation that affects your business industry

Legislation changes often, and that often affects your industry. Write about it, and how you’re handling it.

Showcase your latest projects

You are often busy with projects in your business. It could be the creation of a new product or service. Take lots of photos and write about it.

Pictures of events

Have you had any events in your business? It could be product launches or anything else really. Perhaps you had a contest with a party where the winner was announced. Whatever the event, take many photos and write about it. Post it on Social Media.

Write about you employees: One at a time

When you write about your employees your customers will identify with them. This will bring your customer closer to you.

Did anything interesting happen universally that strikes a chord?

Post about it. Climate warming, The Royal family in the UK, any celebrity, you get the picture. Look what’s trending on Google and write about it. Ask your prospects and customers their opinion. Did anything happen in the news that you can relate to your product or service? Write about it.

Surveys and quizzes

Want to know what your customers like or hate about certain products? Do you need to do some market research before you create a new product? Create fun surveys or quizzes. Many people love doing them.

Announce new partnerships

Yes, just like Microsoft buys LinkedIn – that kind of news. If you form new partnerships, or create new alliances, that’s news.

Create Infographics

Infographics are a great way to show or explain things to your customers. The more you create, the better. Create one for every product or service you have.

Show Industry Statistics with graphs and graphics

Your customers may be interested in statistics that have an impact on them. Show these with graphics and graphs.

Funny Pictures

Just like inspirational quotes, funny pictures always get noticed and shared. Create these yourself or have it made for you, and add your website. When it gets shared you get new customers.

Customer testimonials

Yes, you can post these too. Get permission from your customer, and write a story with pictures, and give a quote from your customer.

Post new articles and helpful tips

Customers appreciate these, and prospects who are looking for you will find you. Make sure the headline is something they are looking for.

Share Newsletters

Newsletters work for getting new customers too. Ask your existing customers to share your newsletters.

Trial Demonstrations

Fans will appreciate trying something for free before they buy. They will see this as minimising risk.

You can do these tasks on all social media accounts.

When you create a PurpleBiz account, you can link all your social media accounts from your PurpleBiz Profile. In many cases your PurpleBiz account will come up in the search engines before your website. Do your business a favour and list it on PurpleBiz today.

This article was written by Hannah Kramer from Attraction Marketing.

How to build Brand Strategy

10 Ways Using Twitter Marketing Will Change Your Life

Using Twitter Marketing

Are you using Twitter Marketing? Twitter is now a well-known Social network, having changed the way we communicate online. At least 460,000 new accounts are created daily and 140 million tweets are sent every day. This is why Twitter is a force to be reckoned with, and an excellent way to market to others.

Here are 10 ways it will change your life should you decide to get involved as a way to market your business:

  1. You become more confident – most people are naturally shy to go online and make bold statements that go out to the world. Having to say one-liners that get one-line comments back helps getting started with online marketing.Using Twitter Marketing
  2. You can be an inspiration – by giving inspiring messages you can inspire your followers which will make them remember you more.
  3. You learn what to say to get more traffic to your blog or website – Your inspiring messages can help you win more traffic to your blog or website. Once you achieve this, you can convert them to list subscribers where you can send them longer messages via email.
  4. You become aware that your product or service has a large audience – most old style businesses only work locally. Once you realise that you can market to anyone, anywhere, anytime, your horizons expand and you think on a larger scale.
  5. You learn to give – by giving away free information, you get big payback: more visitors to your website, and more prospects to sell your product or service to.
  6. You can learn a lot from others – you learn from your followers, what they say about you, your product and your service. You learn what they want, and what they need. This valuable information will help your marketing efforts, as you can focus on your target market better. You can also build products or services in order to exactly meet that need.
  7. You can build lasting relationships – By interacting with others, you can build strong and lasting relationships. This will benefit your business as people love to do business with someone they know and trust.
  8. You learn to influence others – interacting with others on a regular basis, and having to market your product or service as a solution to their problems will teach you to be a strong leader and you will learn to influence others.
  9. Learn about your target market – You can learn about your target market by interacting directly with them, talking about their needs and desires, and what makes them tick.
  10. You learn new ways of getting consumer data – being in direct contact with your target market will give you direct access to all the data you want or need in order to make decisions for you business

Social marketing is here to stay. The sooner you learn how, the better for your business. It could be the difference between staying a small business and becoming a large one. Start using Twitter Marketing today.Using Twitter Marketing

List your business on the PurpleBiz Directory so that your business can be found on the Search Engines. Tweet your profile once it’s finished to get more views.

This article was written by Hannah Kramer from Attraction Marketing

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Create Facebook Page For Business – should you care?

Should you create Facebook page for business? With all the hype you would think that every small business is already on Facebook, right?

Well, the facts are that fewer than 20% of small businesses are using Social Media as a marketing tool. Most small business owners ask why they should bother. They see it as just another set of multiple tasks that will take hours of their time.

create facebook page for business

Why should you bother? Here are some advantages of using Facebook as a marketing tool:

  1. You attract more traffic to your website – when you send links through to your website, your fans see it and click on it. They can then use the “like” feature if they find what you wrote beneficial. Their friends see the like, they click on the link. Your article just went “viral” and you get more traffic.
  2. Excellent income potential – when you advertise on Facebook, you can target your customers and their demographics for a low cost. This will give you more sales.
  3. Search Engine Optimization – Increased traffic and more links will enhance your search engine optimization, which will give you a higher rank in the search engines.
  4. Customer loyalty – Because you are engaging more with your customers, they will become more loyal to you.
  5. You learn more about your customers and get to know them well – Facebook gives detailed analytics. Combine that with quizzes and polls and you will get to know your customer very well. This will help you target your customer with more precision.

There are two things that drive your business on Facebook:

Online Sales

Through Facebook ads you can drive even more traffic to your website. You can set your Facebook Fan page up as a store, and people can click through to your website. If you are a service business, you can still make sales from your Facebook fan page by interacting with your prospects.

Attracting Likes

create facebook page for business “Likes” are what Facebook is all about. That should be your first priority; to get as many “Likes” as you can. The reason is that your prospects and customers will get to know you. People love doing business with people they like and trust.

Facebook is one of the most popular social media sites. It takes the place of email in helping people keep in contact with each other all over the globe. If you have a Facebook fan page, you will be able to engage with your customers and prospects and all their friends.

The great thing about Facebook is that you can be a small business, even a home business with one employee: you. And you have all the same benefits as a big business. All you need is passion for your business and the drive to succeed.

Create Facebook page for business and place link on PurpleBiz

You can join PurpleBiz, and post a link to your Facebook Fanpage as well as your website. You will get more exposure that way, and more people will find you and like you.

Also, don’t forget to like our PurpleBiz and Aranet Fanpages. This way, you will see our news.

This article was written by Hannah Kramer of Attraction Marketing.

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And One Local and International Business Directory to Beat Them All

Here are 20 online local business directories that are the best places for startup and small businesses to add their listings. When you add your business make sure that all the details are correct and exactly the same.  This is your online identity; which Google uses to make sure you are legitimate. If even a comma is out of place, Google’s robots will reject your listing. Correct listings will help you get found in the Search Engines. This is why you need to make sure your business details are updated regularly, and you also need to claim the listing as yours.

Local Business Directories More is definitely better to list your business on. The more business directories you have your business listed on, the better it will rank in the search engines. If your SEO ranking is higher, you have a better chance of getting found by your customers.

There are so many places that you can list your business on, how do you know which to choose?

The top performers may be a good place to start. Make sure you provide the following information:

  • Your Business name
  • Address
  • Phone number
  • Website address
  • Business category

The information should be identical and accurate on each listing. You want to improve your SEO, but you also don’t want to confuse your prospects that are searching for you. Statistics show that 50% of mobile search users visit a store within a day of searching for it, and inaccurate information could lead your prospect somewhere else.

Local Business DirectoryHere’s the list.

  1. Google
  2. Bing
  3. Yahoo!
  4. Yelp
  5. MerchantCircle
  6. YellowPages
  7. WhitePages
  8. SuperPages
  9. YellowBook
  10. Manta
  11. CitySearch
  12. MapQuest
  13. Local.com
  14. Foursquare
  15. Angie’s List
  16. Kudzu
  17. Express Update
  18. Biznik
  19. CitySlick
  20. AmericanTowns

And then there is PurpleBiz; a local AND international directory that is a whole advertising platform as well. Create your listing on the PurpleBiz Directory today.

The easiest and fastest way to get started with marketing your business online is by listing it in online directories.

This article was written by Hannah Kramer from Attraction Marketing.